Drupal for non-profits; the case of Wilderness Society Stewardship and their use of Drupal and our Chique theme
The homepage of the Society for Wilderness Stewardship, built on Drupal.
Theme used: Chique
A while back, the Society for Wilderness Stewardship hired More than Themes to build a new Drupal website for them, powered by a custom version of our Chique theme. Working with the Society was a great experience in many aspects. One of those, perhaps one of the most important ones, is the extensive, elaborate thought and planning that was put in place, in various aspects of their new site.
Lee Lambert Executive Director of the Society for Wilderness Stewardship, shares some information no on the Society’s background:
The Society for Wilderness Stewardship (the Society) is a US 501 (c) 3 not for-profit Corporation based in Evergreen, Colorado, USA. Our mission is to promote excellence in the professional practice of wilderness stewardship, science, and education to ensure the life-sustaining benefits of wilderness.
Internal pages in the website of the Society, showcasing examples of their work.
On how they came up with choosing Drupal to power their organisational website, and why the chose More than Themes to handle the project, Lee goes on to explain:
Drupal 7 was selected by the Society’s former Outreach chair who had worked successfully with different open source CMS’s and felt that Drupal was the best CMS open source platform for the Society. More than Themes was selected to develop the site initially because they had developed the theme, but ultimately because of their thorough approach, experience, process, price, customer support and ability to maintain and update the site.
Some of the available color schemes the Chique theme comes with.
Lee went on sharing how several aspects were taken into consideration for the design, the colour scheme and the overall visual appearance:
Color, design considerations and visual appearance was selected to illustrate the Society’s unique position as a wilderness stewardship/conservation organization. We are a professional society. In that capacity, we represent both the Federal, US Land Management Agencies, their employees and their partner volunteer organizations who work to steward, protect and manage the National Wilderness Preservation System (NWPS). The Society does not provide “on the ground” Volunteer projects nor seek to acquire more land for protection under NWPS.
Further, it was important to represent the ecological diversity found in the NWPS. Not just in terms of topography – but in terms of the natural habitants of those ecosystems. Thus, the layout, color and images were selected for that purpose.
Design details like an elegant menu and a background image, that make a difference.
It’s important to note how every consideration was made in line with the organisation’s goalsThe Society’s website provides information to our membership on our organization, its work, projects, committees, upcoming events and ways to get involved. Specific wireframes and goals for the website were established. The wireframes were used to modify the Chique Theme to the Society’s requirements, with the following goals and objectives set to determine the design flow and graphical use of the site. Specifically:
- Goal # 1: Market the Organization
- Goal # 2: Be the information source to general public about SWS
- Goal # 3: Attract New Members and Donors
- Goal # 4: Advertise, promote and enlist for classes, trainings and programs/project
- Goal # 5: Collect Donations and Membership Dues:
- Goal # 6: Diversify revenue streams.
About the theme: We designed Chique theme with local business websites in mind. We realized there’s a lack of good themes for cafés, hotels, bars, restaurants etc. So this is why Chique isn’t the typical business/corporate theme; in addition to its front-page slideshow and blocks, it comes with specially created content types for the use case scenario and also accommodates a map so that customers can find their way to the shop. It also features booking, it has powerful and great-looking social media integration and can also feature videos i.e.: of a recent event, an ad about a shop or even a video testimonial — the latter being a very powerful way of building trust around a brand. In addition to the above, we introduced a variety of color schemes and typographic styles into Chique so you can pick the one that fits your needs or goals, with just a couple of clicks.